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I am a designer with over seven years of experience based in India. My area of focus is brand design, publication design, packaging design, building and scaling design systems, and creating micro-interactions for digital experiences.
Case Studies
Creating an e-commerce experience that delivers to direct customers as well as B2B partners
PROJECT OF STUDIO SUBU
Strategising for the components and format for a space to share detailed information about a boot camp.
PROJECT OF STUDIO SUBU
Selected Work
Navigation icon design & interactions for accessibility while adding delight in the user's experience.
ICON DESIGN, ANIMATION
Brand identity for an e-commerce brand selling planet-friendly products.
BRAND IDENTITY DESIGN
Packaging architecture for the launch of Healthways—a new dairy brand in Delhi.
BRAND POSITIONING, BRAND ARCHITECTURE, PACKAGING DESIGN
Visual directions & diagrams for a report on Telemedicine by PATH Global Health.
VISUAL DIRECTIONS, BASE DIAGRAMS, SOCIAL MEDIA POSTS
Enhancing an online store experience while conveying the values of Rangsutra's business.
RESEARCH, STRATEGY SUPPORT, SHOPIFY STORE-BUILDING, PROJECT MANAGEMENT
Event materials and campaign design for the Submarine Conference 2024.
DESIGN DIRECTIONS, PRINT MANAGEMENT, CAMPAIGN DESIGN & IDEATION
A new brand identity & visual language for Turnip's social feature.
BRAND IDENTITY, VISUAL LANGUAGE
Illustrations for empty states and other instances in the Turnip app for a friendly user experience.
COMMUNICATION DESIGN, CONCEPT, ILLUSTRATION
An icon system with 30 unique app icons to be used in an HRMS product.
ICON DESIGN, ICON SYSTEM
Identity and label design to launch organic farm products in select stores of Pune & Mumbai.
BRAND IDENTITY, LABEL DESIGN
Letterform construction with a play of negative and positive spaces.
TYPEFACE DESIGN
Construction of a display typeface in 3 versions using the arcs of a circle.
TYPEFACE DESIGN
Design for Udaan's journal and games book that serves as a workbook along with informative charts.
BOOK DESIGN, INFOGRAPHICS
An information design & illustration exercise for a book that breaks down a hymn through storytelling.
RESEARCH, CONCEPT, ILLUSTRATION, BOOK DESIGN
Infographic and illustration-based microsite design for Zuddl's careers and salary trends report.
WEBSITE DESIGN, ILLUSTRATIONS
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